Content Currency: One-Offs vs. Subscription Clients

🎯 What We Did

At 23dB Productions, we work with two types of clients: one-off projects and subscription clients. One-off clients are usually businesses just starting out or testing the waters with video and audio content. Subscription clients, on the other hand, invest in ongoing content creation, receiving consistent videos, podcasts, or social media assets on a regular schedule.

💰 Why It Made Money

One-off projects are great for generating quick revenue and building relationships with new clients. Subscription clients, however, create long-term income and predictable cash flow. By offering recurring content packages, we not only provide more value but also lock in clients for the long haul, which often leads to upsells and referrals.

📹 How We Shot/Edited It

For one-offs, we focus on efficiency—planning a single shoot, capturing the essential footage, and delivering polished content quickly. Subscription clients receive a more strategic approach: scheduled shoots, batch recording, consistent branding, and ongoing post-production updates. This ensures content stays fresh, engaging, and aligned with their marketing goals.

🧠 What You Can Steal From This

If you’re just starting out, one-offs let you experiment without a huge commitment. Once your content proves its value, consider pitching a subscription model—it builds trust, keeps your audience engaged, and gives your business financial stability.

👉 Want Help? We can design a one-off or subscription content plan that fits your budget and goals. Schedule a Consultation at info@23dBProductions.com to get started today.