23dB Case Studies

Client

Bill Cartwright
5× NBA Champion | Author | Legacy Builder

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The Challenge

Bill had a story worth telling. A biography built on legacy, leadership, and championship experience.

But there was a barrier.

A vocal cord injury from his playing days made extended recording sessions difficult. Traditional audiobook production would require:

• Long hours in a studio

• Physical strain on his voice

• Travel and scheduling constraints

At the same time, he wanted to explore AI voice technology to complete the narration efficiently.

Here’s the tension:

AI voices are only as good as the audio they’re trained on
Most AI projects fail because the source audio isn’t studio-quality

So the real challenge wasn’t just recording…

It was capturing a voice worthy of being replicated

 

The Strategic Insight

AI doesn’t replace performance.

It amplifies source quality.

If the original recordings aren’t rich, clean, and controlled…
the AI voice will sound artificial, flat, and unusable.

So the mission became:

Capture Bill’s voice at a broadcast level… without putting him through a broadcast-level burden.

 

The 23dB Solution

23dB Productions engineered a system that removed friction without compromising quality.

1. Studio Brought to His Living Room

Using the 23dB Remote Audio Kit, Bill recorded from the comfort of his home.

No travel.
No studio booking.
No disruption to his routine.

2. Remote Engineer Control (The Hidden Superpower)

A live 23dB engineer connected remotely and operated the session like a control room from afar.

• Adjusted levels in real time

• Directed microphone positioning

• Ensured clean, consistent capture

Bill didn’t have to think about sound.

He just had to show up.

3. Minimal Effort, Maximum Precision

The only direction given:

• Move slightly closer or further from the mic when needed

Everything else?

Handled.

4. AI-Ready Audio Capture

This is where most companies fall short.

23dB didn’t just record audio.
They recorded training-grade audio for AI voice modeling.

• Broadcast-quality signal chain

• Clean, consistent vocal tone

• Optimized recordings for AI processing

Because the truth is simple:

AI can’t fix bad audio. It can only scale good audio.

 

Hybrid Production Approach

• Intro recorded in Bill’s natural voice

• Full audiobook completed using AI voice trained on his recordings

A seamless blend of human presence and technological efficiency.

 

 The Transformation

• Full audiobook recorded without leaving home

• Eliminated the need for 8–10 hour recording sessions

• AI voice output sounded like a professional studio recording

• Reduced physical strain while preserving vocal identity

 

The Real Impact

This wasn’t just convenience.

It was control over legacy.

• Bill maintained ownership of his voice

• His story was told at a professional level

• Technology worked for him, not against him

And most importantly:

He achieved studio-quality results without a studio experience

 

Why It Worked

23dB Productions understood something most miss:

This wasn’t an audiobook project.

It was a voice preservation and amplification project.

They combined:

• High-end recording infrastructure

• Remote engineering expertise

• AI-aware audio capture

Into one seamless system.

 

The Takeaway

AI voice isn’t about shortcuts.

It’s about starting with excellence and scaling it intelligently.

23dB Productions ensures that when your voice is replicated…

It still sounds like you at your best.

 

Final Word

Legends don’t compromise their story.

They find new ways to tell it.

And now, so can anyone.

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Want results like this for your audiobook?

​

 [ Work With Us ]

Client

Sophisticated Press
Independent Publisher | Author Development | Growing National Footprint

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The Challenge

Sophisticated Press was building something powerful:

A growing roster of authors
A strong publishing pipeline
A brand rooted in storytelling

But there was a gap…

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No audiobook production capability

And in today’s market, that gap isn’t small.

It means:

• Lost revenue on every book published

• Missed opportunities with authors expecting full-service offerings

• Inability to compete at a higher tier

The demand was there.

The infrastructure wasn’t.

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The Strategic Insight

Audiobooks aren’t an add-on anymore.

They’re a core revenue channel.

But building an in-house studio? Expensive. Slow. Limited by location.

So the real question became:

How do you scale audiobook production when your authors are everywhere?

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The 23dB Solution

23dB Productions didn’t just solve the problem.

They expanded the business model.

1. Start with What Works

The relationship began with a simple need:

Recording support at Sophisticated Press’s home base in Chicago.

23dB delivered high-quality, professional results.

Trust was established.

2. Introduce the Scalable Vision

With momentum in place, 23dB introduced a bigger idea:

What if audiobook production didn’t require a physical studio at all?

3. Deploy the 23dB Remote Audio Kit System

Originally built for podcasters…

Now repurposed into a nationwide audiobook production engine.

• Kits shipped directly to authors

• Simple setup from home

• Broadcast-quality recording anywhere

4. Layer in Remote Engineering + AI Capability

• Live engineers ensured clean, consistent audio

• AI voice integration allowed flexibility for authors with time or vocal constraints

This wasn’t just production.

It was infrastructure for scale.

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The Transformation

• Audiobook production added as a new service offering

• Authors recorded from anywhere in the country

• Multiple audiobooks produced remotely with consistent quality

• Advanced workflows introduced, including AI-assisted narration

Including standout projects like work with
Bill Cartwright, where AI voice technology was successfully implemented.

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The Real Impact

Sophisticated Press didn’t just “add audiobooks.”

They unlocked:

• A new revenue stream per author

• Increased lifetime value of every client

• A stronger, more competitive publishing offering

Most importantly:

They went from leaving money on the table… to building a system that captures it

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Why It Worked

23dB Productions understood the assignment at a deeper level:

This wasn’t about recording audio.

It was about expanding a business model without adding complexity.

They combined:

• Remote recording technology

• Live engineering support

• Scalable workflows

Into a system that grows with the publisher.

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🏁 The Takeaway

You don’t need a bigger team to grow your publishing business.

You need better infrastructure.

23dB Productions turns audiobook production from a limitation…

Into a competitive advantage.

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📞 Final Word

When your authors win, your business grows.

Now they don’t just publish stories.

They hear them come to life.

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Want results like this for your publishing company?

​

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Client

Victor Cruz
Super Bowl Champion | Brand Ambassador

Project: Voiceover for a BMW Commercial

 

The Challenge

In commercial production, timing isn’t flexible.

It’s compressed.

A production company needed:

• Broadcast-quality voiceover

• A professional recording environment near Victor Cruz

• A team that could deliver without trial and error

No extended sessions.
No technical setbacks.
No room for anything less than polished.

Because when it comes to a brand like BMW…

The standard is already set

 

The Strategic Insight

High-level commercial work isn’t about long sessions.

It’s about getting it right—fast.

The winning formula:

• Right environment

• Right engineering

• Right experience

So talent can step in, perform, and step out with confidence.

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The 23dB Solution

23dB Productions engineered a broadcast-ready recording environment optimized for speed and precision.

1. Discovered Through Proven Credibility

The production company found 23dB through:

Search visibility
Proven results
A track record with high-profile talent

Trust was established before the session began.

2. Environment Built for Performance

A controlled, professional recording setup delivered:

• Clean acoustics

• Broadcast-level signal chain

• Immediate session readiness

No setup delays.
No mid-session adjustments.

3. Engineered for Efficiency

23dB approached the session with one objective:

Capture elite-level audio in minimal time without sacrificing quality.

Every detail supported speed without compromise.

 

The Execution

• Victor Cruz recorded his voiceover seamlessly

• Full session completed in approximately 30 minutes

• Broadcast-quality audio delivered immediately

• Zero friction from start to finish

 

The Result

The commercial:

• Aired during NFL games

• Delivered high-impact, professional audio

• Met the standards of a global luxury brand

And most importantly:

The talent completed the session quickly and confidently

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The Real Impact

For the production company:

• No delays

• No reshoots

• No compromises

For Victor Cruz:

• Minimal time commitment

• Maximum performance output

For 23dB:

• Reinforced capability to deliver high-performance recording environments on demand

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Why It Worked

23dB Productions doesn’t rely on location.

They focus on environment control and execution.

They combine:

• Elite audio engineering

• Performance-ready setups

• Experience with high-level talent

So when the moment arrives…

Execution is immediate.

 

The Takeaway

In commercial production, you don’t get extra time.

You get one shot.

23dB Productions ensures that shot sounds exactly how it should—wherever it happens.

 

Final Word

Fast doesn’t mean rushed.

Fast means ready.

And when the stakes are high…

Ready wins.

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Want results like this for your organization?

​

 [ Work With Us ]

Client

A Brighter Day Outreach – Nonprofit, Charlotte, NC
Project: Food Pantry Launch + Community Engagement Content

 

The Challenge

Every great nonprofit has a story—but stories without reach often go unheard.

A Brighter Day Outreach had:

• A new food pantry in the Hoskins Community Hub

• A compelling origin story and mission

• Volunteers and donors who needed to see the impact

They didn’t just need video—they needed a content ecosystem that could elevate awareness, build trust, and drive donations.

“How do we tell the story of hope in a way that sparks action?”

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The Strategic Insight

Nonprofits thrive when their mission is experienced, not just explained.

People give when they see:

• Faces and stories of the community

• Tangible impact

• Consistency and authenticity

23dB realized this wasn’t a one-off video. It was a year-long story engine.

 

The 23dB Solution

We designed a multi-layered production ecosystem to put A Brighter Day Outreach in the spotlight:

1. Community Podcast Studio

• Installed a professional-quality podcast studio inside the Hoskins Community Hub

• Provided full training so founder Beverly Knox Davis could host, record, and produce consistently

• Empowered the community to share stories of hope, impact, and transformation

2. Bi-Weekly Podcast Production

• 23dB managed ongoing recording and editing for episodes

• Topics included community initiatives, volunteer highlights, and donor impact

• Each episode served as both awareness and credibility building

3. Event Video & Photography

• Captured all grand openings, volunteer activities, and special events

• Provided engaging, sharable content for social media and sponsors

4. Training Materials for Volunteers

• Created instructional videos for pantry operations and volunteer onboarding

• Ensured smooth operations and consistent messaging

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The Execution

• Installed, trained, and empowered the team to use the podcast studio

• Recorded and published bi-weekly podcasts for over a year

• Captured high-quality videos and photos for events, sponsors, and social media

• Produced volunteer training content to improve efficiency and professionalism

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The Results

• Podcasts amplified the nonprofit’s story, connecting with the Hoskins community and beyond

• Videos helped secure sponsors and donors by showing the real impact of contributions

• Volunteers now had easy-to-use systems to tell their own stories

• The community hub became a center of engagement and visibility, not just a pantry

Over a year, 23dB Productions turned a simple food pantry launch into a content-powered story machine that built awareness, trust, and impact.

 

The Real Impact

For A Brighter Day Outreach:

• Increased exposure in Charlotte and online

• Built credibility with donors and sponsors

• Streamlined volunteer training and operations

For 23dB Productions:

• Showcased the power of content ecosystems for mission-driven organizations

• Demonstrated scalable, ongoing production systems for impact-focused clients

 

Why It Worked

23dB doesn’t just record or film. We engineer systems that tell stories repeatedly and consistently, turning everyday operations into inspirational content engines.

Stories + Systems = Sustainable Impact

 

The Takeaway

When nonprofits have the right tools and support, their stories reach farther, move hearts, and attract resources.

23dB Productions brings the broadcast-quality systems, guidance, and creative edge to make it happen—every time.

 

Final Word

Content isn’t just marketing—it’s mission amplification.
With 23dB, nonprofits don’t just tell stories… they mobilize communities, inspire action, and prove their impact.

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Want results like this for your nonprofit?

​

 [ Work With Us ]

Client

Central Piedmont Community College
School of Business – Small Business Center

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The Challenge

For over three years, the vision sat on the table:

Create a space where students and entrepreneurs could produce high-quality audio and video content to support their businesses.

The intent was clear.
The execution was not.

Key barriers:

• No clear blueprint for building a modern production space

• Technology that felt intimidating instead of accessible

• Lack of internal expertise to support ongoing usage

• Risk of investing in equipment that wouldn’t actually get used

The result?

A powerful idea… stuck in neutral

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The Strategic Insight

Most institutions approach production rooms like tech projects.

But this wasn’t a technology problem.

It was an access problem.

If the room required expertise to operate, it would sit unused.
If it felt simple and intuitive, it would become a magnet.

 

​ The 23dB Solution

23dB Productions approached this like building an ecosystem, not just a room.

1. Frictionless Production Design
The space was engineered to work seamlessly with everyday devices:

• Laptops

• Cell phones

• iPads

No steep learning curve. No gatekeeping. Just creation.

2. Professional-Grade Audio & Video Infrastructure
Behind the simplicity sat powerful, broadcast-quality technology:

• Podcast recording capabilities

• Video production setup

• Multi-format content creation for marketing and storytelling

This wasn’t a classroom add-on.
It was a real-world production environment.

3. Built for Entrepreneurs, Not Engineers
Every detail was designed with the end user in mind:

“Can someone walk in and create immediately?”

If the answer wasn’t yes, it was redesigned.

4. Training That Sticks
23dB didn’t just install the room. They activated it.

• In-person group training for staff

• Custom video tutorials for on-demand learning

• Printed PDF guides for quick reference

The system wasn’t just delivered.
It was adopted.

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The Transformation

What lived as a concept for 3 years became a fully operational asset in weeks.

• Students and entrepreneurs can now produce podcasts and video content on demand

• Content creation is accessible using everyday devices

• Staff is equipped and confident in supporting the space

• The room operates as a repeatable, scalable resource

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The Real Impact

This wasn’t just a room.

It became:

• A business storytelling hub

• A marketing engine for entrepreneurs

• A competitive advantage for the School of Business

Most importantly…

It removed the barrier between idea and execution

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Why It Worked

23dB Productions didn’t lead with gear.

They led with experience design.

• Simplify the user journey

• Remove technical friction

• Support with training and systems

• Deliver professional quality without complexity

The result is a space people actually use… consistently.

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The Takeaway

A production room isn’t valuable because it exists.

It’s valuable because people use it.

23dB Productions transforms underutilized ideas into high-impact creative ecosystems that empower people to tell their stories and grow their brands.

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Final Word

After three years of waiting, the vision is now reality.

And it’s not just built…

It’s alive.

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Want results like this for your organization?

​

 [ Work With Us ]

Client

Ice-T
Grammy Award-Winning Artist | Actor | Cultural Icon

Project: The Daily Game Podcast (iHeartRadio)

 

The Opportunity

When talent operates at Ice-T’s level, the requirement isn’t just “find a studio.”

It’s:

• Deliver a trusted recording environment

• Provide broadcast-quality without friction

• Be ready when opportunity strikes

His team needed a professional setup to record The Daily Game podcast.

They chose 23dB Productions based on:

Reputation
Proven results
Credibility with high-level talent

And once the sessions began, the expectation was clear:

“Match the moment.”

The Strategic Insight

High-level talent doesn’t gamble on environments.

They rely on systems that feel:

• Seamless

• Reliable

• Performance-ready

Because in these moments…

Opportunities don’t get scheduled.

They happen.

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The 23dB Solution

23dB Productions delivered a broadcast-quality recording environment built for real-time performance and flexibility.

1. Frictionless Setup for High-Level Talent

A professional environment designed to:

• Remove distractions

• Support performance

• Deliver consistent quality

2. Broadcast-Quality Without Compromise

• High-end recording chain

• Clean, controlled audio capture

• Industry-level engineering standards

No technical interruptions.
No lost takes.

3. Experience That Matches the Moment

23dB brought:

• Understanding of talent expectations

• Precision in execution

• Confidence under pressure

The system didn’t need to adjust.

It was already ready.

 

The Moment That Changed Everything

During a two-week podcast production run…

An unexpected opportunity emerged:

Voiceover work for
👉 Rick and Morty

No relocation.
No delay.
No second setup.

The question wasn’t “can we do it?”

It was:

“Are we ready right now?”

23dB was.

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The Execution

• Recorded multiple podcast episodes for The Daily Game

• Captured voiceover for Ice-T’s Rick and Morty appearance

• Delivered broadcast-quality audio under time-sensitive conditions

• Maintained performance-ready execution throughout

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The Real Impact

This wasn’t just about recording.

It was about capturing opportunity without hesitation.

• Consistent, high-quality podcast production

• Seamless transition into a major voiceover project

• Reinforced trust with elite talent

And most importantly:

A system that supports moments that can’t be rescheduled

 

​Why It Worked

23dB Productions builds environments that are ready before they’re needed.

They combine:

• High-level audio engineering

• Flexible production systems

• Talent-ready execution

So when opportunity shows up…

There’s no scramble.

Only delivery.

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The Takeaway

You don’t always know which session will become history.

But you can control the system behind it.

23dB Productions ensures that system is always ready.

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Final Word

From podcast conversations to animated legacy…

Some moments require preparation.

Others require readiness.

23dB delivers both.

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Want results like this for your organization?

​

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Client

United States Navy
(Department of Defense Initiative)

 

The Challenge

The Navy issued an RFP with a clear requirement:

Build a professional-grade audio and video podcast system capable of delivering consistent, high-quality output.

This wasn’t a casual install.

They needed:

• Reliable, broadcast-quality equipment

• A system that could be deployed and used without friction

• A partner who understood both production and procurement

Because in this environment…

Precision matters
Reliability is non-negotiable

The Strategic Insight

Most vendors focus on specs.

The Navy needed certainty.

Not just:

• “What gear is this?”

But:

• “Will this work every time we turn it on?”

That distinction changes everything.

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The 23dB Solution

23dB Productions approached the project like a deployment, not a delivery.

1. High-End Equipment, Purposefully Selected

• Broadcast-quality audio and video gear

• Configured for clarity, durability, and consistency

• Aligned with real-world production needs

2. Built for Immediate Usability

No overcomplication. No unnecessary layers.

The system was designed so that:

The team could get up and running quickly
 

The workflow felt intuitive from day one

3. Service + Supply in One Partner

23dB bridged the gap most vendors can’t:

• Retail equipment sourcing

• Production expertise

• System-level thinking

This wasn’t just a purchase.

It was a complete solution.

 

The Execution

• Equipment delivered efficiently and without issue

• System installed and ready for use

• Workflow aligned with team needs

• Zero friction during deployment

 

The Result

• The Navy production team was able to use the system immediately

• Equipment performed flawlessly under real use conditions

• Content production began without delays or technical setbacks

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The Real Impact

For the Navy:

• Confidence in their production capability

• A system that works when needed

• No wasted time troubleshooting or reconfiguring

For 23dB:

• Reinforced position as a trusted provider for high-stakes environments

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Why It Worked

23dB Productions understands a simple truth:

Equipment is only valuable if it performs in the real world.

They combined:

• Technical knowledge

• Production experience

• Operational clarity

To deliver a system that doesn’t just look good on paper…

It works. Every time.

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The Takeaway

In mission-critical environments, simplicity and reliability win.

23dB Productions delivers systems that are:

• Ready

• Reliable

• Repeatable

 

​Final Word

When the requirement is clear and the margin for error is zero…

Execution is everything.

And execution is where 23dB delivers.

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Want results like this for your organization?

​

 [ Work With Us ]