🧠 The Creative Pulse

Edition 3 September 2025

The 3 Questions That Make Every Shoot a Success

💬 TAKEAt 23dB Productions, we’ve learned that great visuals start with great conversations. Before every shoot, we always ask our clients three key questions: Who is this video for? What do you want them to feel? And what action should they take after watching? These three questions keep us aligned with the bigger purpose, not just the production details.

🎯 WHY IT MATTERSWhen brands and organizations skip these questions, their content often looks good but falls flat. Answering them ensures the final video is more than just polished—it’s intentional, emotional, and effective. Whether you’re raising awareness, driving donations, or highlighting a service, clarity upfront translates to impact later.

🔥 YOUR MOVEBefore your next shoot, pause and answer these three questions yourself. Share them with your team and your production partner. You’ll be amazed at how much smoother the process flows and how much stronger your final story becomes.

🎙 Quote It“Production is the craft, but intention is the compass.” – Proverb