🎥 Behind the Production - A Brighter Day Outreach

Project Snapshot: A Brighter Day Outreach Video

Client: Nonprofit

Goal: Increase awareness and volunteer support for A Brighter Day Outreach’s food pantry initiative.

🛠 How We Made It

• Setup & Gear Highlight:Shot on a Canon C200 with Sennheiser EW 112P G4 wireless lapel microphones for clear, on-the-go audio capture.

• Creative Choice:We used natural light to bring warmth and authenticity to the video, spotlighting the celebration of the food pantry’s grand opening.

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  Production Challenge:We had just 2 hours to shoot interviews and collect powerful testimonials on-site.

• Result:Within a week of publishing the video, the client reported a noticeable spike in volunteer sign-ups—proving the power of intentional content.

💡 Pro Tip

We collaborated with the client to create a shot list that balanced their mission and messaging with visuals that would keep viewers engaged.

To further connect with the local audience, we added drone footage showing the pantry’s proximity to the city of Charlotte, NC—adding both context and a cinematic hook.

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